Pure Rose: A Passion Born from Heritage

Our love affair with the Bulgarian Rose runs deep. It’s our heritage, our passion, and our life's work. Inspired by his holistic upbringing and years as a professional athlete, our founder Tor set out to create an authentic, healthy alternative to sugar-loaded beverages. His quest led him home—to Bulgaria’s Rose Valley, where he discovered the incredible power of this super herb Bulgarian Rose. Nutrition resides at the heart of beauty, health and longevity. Hippocrates’ words “Let food be thy medicine and medicine thy food” ring as true as they did 2400 years ago. It is our goal to nourish your body, uplift your mood and energize your soul through every one of our pristine natural products.

From organically cultivating and meticulously harvesting the roses, to air-shipping fresh extracts to California for careful, small-batch crafting, every Pure Rose product embodies the highest standards of purity and care. We’re committed to nourishing your body, elevating your health, and enriching your life with the purest Bulgarian Rose nectar imaginable.